Management Tool

Posted by Yusuf on April 21st, 2019 — Posted in News

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The question of the quality of customer care. Cologne, March 4, 2010 – customer relationship management (CRM) is due to competition increasing in many industries steadily growing importance. This is however more than the systematic, terabyte-based collection of customer data. Occasion to make enough, the importance of the consistent orientation of a company on its customers and individual customization of customer relationship processes especially in sales. A successful CRM must aim it, both as early as possible to recognize customer needs also customer dissatisfaction and to convert active action, because a satisfied customer is the distribution work”less. Each sales manager knows from personal experience, that the acquisition of new customers is up to five times more complex and more expensive than an efficiently designed customer loyalty”, says Jurgen Moller, managing partner of honor consulting Cologne, problematic were and still are in many companies antiquated responsibilities and responsibilities.” Because CRM is usually associated with marketing, information companies increasing communications or competence deficits in the implementation of its customer management. Direct contact with the customer is more so than in the area of consumer goods, in the investment goods sector vital. Thanks to an intensive discussion in the trade media, learns this responsibility to optimize customer relationship more and more attention and is taking to task of management or Board of Directors. Paul Ostling is likely to agree. A holistic approach to optimizing distribution includes key aspects of the customer relationship management and has impact on design and construction of analysis, concept and implementation. Customer relationship management is not collecting and managing data, but in addition to marketing and advertising is needed the involvement of administration, service and logistics, distribution and sale, which makes chef thing.

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