Posts Tagged ‘advertising & pr’

Business Cards

Saturday, September 2nd, 2017

Perfect business cards to create what one should note the best tips to create professional business cards. Business cards reflect not only the purpose of your company, they reveal a lot about the professionalism of your company outsiders. David Zaslav insists that this is the case. In today’s business world, the use of business cards is limited not only on the information to your person and role within the company. Their usage is rather on the cost, an efficient marketing and advertising, when it comes to make your company known. When passing your cards would certainly leave a permanent and lasting impression on your business partners. A professional build of your cards brings to the perception of your professionalism, so you can stand out from your competitors. When you create business cards that guaranteed not the instant business success it ensures but in any case, to get there faster.

Therefore, the choice of exactly matching theme is particularly important and requires very thorough considerations. Considering the competition in today’s business world, your cards may look cheap never compromising not your reputation. Aksia may help you with your research. (On designeselber.de examples suitable business cards). Here are some tips on how you can create meaningful business cards: business object thinking above all remember, to choose a basic design, to your industry, your company and your individual style (or corporate design) best fits. If your company in the area of child care, is a black and white business card probably not of benefit to create a positive impression with your customers. The choice of colours is very important for a business card colors and motifs. The colors should be appropriate to your business and the other corporate image. If you have, for example, a funeral service, Merry bright colours are likely inappropriate.

In view of the limited space on a business card, you should call the for easier readability the number graphic elements are reduced to a minimum. Information about your company ensure that the details will be on your person and your company in the right order. Important information such as your name, phone number and email address should be easily readable. Information not required should be avoided where possible. On designeselber.de you will find more tips to create professional business cards. Andrea Dikpol

World Health Organization

Thursday, January 19th, 2017

Scholz & Volkmer devised the online communication and developed the creative idea for the campaign. Scholz & Volkmer accompanied the international “thank you” campaign by UNITAID. The facility with a total of 29 member countries is part of the World Health Organization (WHO). You devoted to the procurement of drugs against three of the world’s deadliest diseases: HIV/AIDS, malaria and tuberculosis. Since its founding in 2006 UNITAID has received nearly a billion dollars in funding from and thus significantly improved the global access to vital drugs.

On this occasion, the Organization now starts an integrated “thank you” campaign and shows what successes were made possible by promoting. The financing comes from UNITAID for the most part in a solidarity levy on airline tickets, which will be charged by the Member States. Hence the idea of the campaign: “Follow the paper airplane on his way.” A multilingual Web special at makes the start thankyou. The website takes the user on a cinematic journey through the worldwide places of the Organization – accompanied by a paper plane, which again met him at all stations as a symbol for the help of UNITAID. Scholz & Volkmer developed the creative concept for the global campaign, and designed the online communication, including the Web special and an accompanying banner campaign. The campaign expands in the course of the year on other media, including on the various airlines, in-flight TV TV commercials as well as print advertisements and posters.

The Process

Monday, May 12th, 2014

Overall it comes now, to deal with five groups of touch points and to draw five stages in the process of purchasing in the calculus, where online and offline mix: influencing touch points: phase of the search for information and influence by third parties pre purchase touch points: phase of decision preparation buying touch points: phase of the decision and purchase loyalty touch points: phase of the use and of the repurchase influencing touch points: phase of influence third parties by referring people in many industries played at the end of the human touch’ the decisive role. It can happen that a customer of its car brand will remain loyal, but leaves the original dealer because his longtime supervisor in a different car dealership changes. And further, it may happen that the loyalty that the seller has laboriously built up, is destroyed in a few moments by a miserable customer service. Some points of contact are more critical than others. And often it is trivia, which cause major disasters at the end.

An importance therefore every detail. The customer touch point management under customer touch point management in German management of point of customer contact called, refers to the coordination of all entrepreneurial measures in such a way that an outstanding experience is offered to the customers at every interaction point, off without doing the process efficiency to lose the sight. A major goal is the continuous optimizing of the customer experience at each contact point to strengthen the reputation, to strengthen existing customer relationships, and maintain high-quality new business via referrals. States, to save the customer disappointment and to create moments of excitement and happiness on the zero line of satisfaction also. The customer touch point management no longer follows the self-centric old marketing, asks: what do we offer the customer? Rather examines what customers expect, actually what services they received on how, and what their response is.