E.G.M.S. Web

Scholz & Volkmer devised the online communication and developed the creative idea for the campaign. Scholz & Volkmer accompanied the international “thank you” campaign by UNITAID. The facility with a total of 29 member countries is part of the World Health Organization (WHO). You devoted to the procurement of drugs against three of the world’s deadliest diseases: HIV/AIDS, malaria and tuberculosis. Since its founding in 2006 UNITAID has received nearly a billion dollars in funding from and thus significantly improved the global access to vital drugs.

On this occasion, the Organization now starts an integrated “thank you” campaign and shows what successes were made possible by promoting. The financing comes from UNITAID for the most part in a solidarity levy on airline tickets, which will be charged by the Member States. Hence the idea of the campaign: “Follow the paper airplane on his way.” A multilingual Web special at makes the start thankyou. The website takes the user on a cinematic journey through the worldwide places of the Organization – accompanied by a paper plane, which again met him at all stations as a symbol for the help of UNITAID. Scholz & Volkmer developed the creative concept for the global campaign, and designed the online communication, including the Web special and an accompanying banner campaign. The campaign expands in the course of the year on other media, including on the various airlines, in-flight TV TV commercials as well as print advertisements and posters.

Risk and opportunity at the same time the largest referral network that ever existed, is called social Web. And whether you like the company or not: in this new Internet world, people talk about it. The whole world is watching, if provider in the highest tones be praised or relentlessly pilloried. Entrepreneurs is therefore recommended, as quickly as possible to learn about the functioning of this virtual world, actively participate in online discussions and to shape their content significantly. The dialogue possibilities of Web 2.0 – so blogs, forums, opinion portals, Facebook, Twitter & co. – have fundamentally altered the relationship between customer and company. Within a very short time, the people in social networks have (social means by the way socially and not social) organized to powerful groups.

So, the companies have long since lost control of their communications. Whereupon the company so proud are not, but purely and simply, what the customers about their products and Offers, services, and brands say what is spoken on the street whispered and hung in the media at the big Bell, decides whether the weal and woe on the market. In our new social media world inferior is separated out mercilessly. And people make use of it rigorously. Winners and losers in the social web company behave so better tidy and treat their customers well, because everything comes out in the Web 2.0 world. Who provides poor services, hidden, veiled, lies in performance features or pricing cheats, and wants to move to the customers over the table, has a real problem in the future.

The customer who only parried and passed out any form of UN service’ endure can be, finally belongs to the past. So there will be losers and winners in this exciting new world of networked interaction in the model rewarded and misconduct punished tart type. In accordance with Erik Qualman and his book Socialnomics, this list is as follows: the winners: the company offer valuable products, companies that open, honest and trustworthy the middle class, the society, customers, democracy, networks, women, recommendation marketing the losers communicate: companies that produce much ado about nothing, as lumbering tanker Act, companies wait, instead of dealing with social media to familiarize that corporations, also: traditional media, middlemen, people without talent.

Overall it comes now, to deal with five groups of touch points and to draw five stages in the process of purchasing in the calculus, where online and offline mix: influencing touch points: phase of the search for information and influence by third parties pre purchase touch points: phase of decision preparation buying touch points: phase of the decision and purchase loyalty touch points: phase of the use and of the repurchase influencing touch points: phase of influence third parties by referring people in many industries played at the end of the human touch’ the decisive role. It can happen that a customer of its car brand will remain loyal, but leaves the original dealer because his longtime supervisor in a different car dealership changes. And further, it may happen that the loyalty that the seller has laboriously built up, is destroyed in a few moments by a miserable customer service. Some points of contact are more critical than others. And often it is trivia, which cause major disasters at the end.

An importance therefore every detail. The customer touch point management under customer touch point management in German management of point of customer contact called, refers to the coordination of all entrepreneurial measures in such a way that an outstanding experience is offered to the customers at every interaction point, off without doing the process efficiency to lose the sight. A major goal is the continuous optimizing of the customer experience at each contact point to strengthen the reputation, to strengthen existing customer relationships, and maintain high-quality new business via referrals. States, to save the customer disappointment and to create moments of excitement and happiness on the zero line of satisfaction also. The customer touch point management no longer follows the self-centric old marketing, asks: what do we offer the customer? Rather examines what customers expect, actually what services they received on how, and what their response is.