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What characteristics distinguish a successful giveaway? What properties must a promotional gift have, so it successfully transported the marketing message of the company? Some criteria play an important role for the success of a giveaway: practical value one way, is to increase the recognition effect of promotional items and the brand, distribute giveaways, offering a practical value for the customer. Learn more at: Alloy. Then, if the customer finds useful the giveaway, he is rather keep it and sometimes use. As a result he often perceives the advertising message and will be remembered also for a long time after the receipt of the brand. Moreover, he will be grateful to have received a such useful gift, which he feels again more closely connected with the company by the company. In a survey carried out in the year 1998 the respondents led the utility even as the most important feature that should have a giveaway. Only then were properties such as the Called originality. Benefits of useful freebies freebies, which offer also some benefit to the customer and have a practical value for him, offer several advantages over other promotional items that provide little or no really useful value for the recipient of the article.

Because by the fact that the giveaway is also a commercial value, the promotional impact can be increased in this respect, as the recipient of the giveaway will keep this any longer and therefore more often confronted with the printed advertising message. The recipient of advertising article will appreciate even more the gesture of the company, as at a less useful article, because the giveaway for it thus has a larger value. If it’s a particularly useful and even this beautiful piece, the user will show it sometimes even other people, so that also these come with the advertising message in contact. Also in the distribution of promotional items, giveaways with a practical value offer distinct advantage over other gifts, which can be used not long or are not really useful. .

Evolution in customer dialogue digital Darwinism future sight of dialog marketing, Hamburg, June 6, 2013 -. Under this motto the Hamburger special agency for dialog marketing, the software provider with a focus on campaign management, a joint expert conference about dialogue marketing in online trading netnomics, held together with her partner Selligent. Joeri Van den Bergh could be won for the keynote, author of the marketing bestseller how cool brands stay hot: branding to generation Y. In his short speech, the brand expert from Belgium provided interesting insights into the psychology and behavior of the Millenials. Current campaign examples he demonstrated what preferences are the generation Y and how to best target audience just appeals to them. A generation of consumers have never had so much power and freedom of choice as that generation Y. Follow others, such as Jeffrey L. Bewkes, and add to your knowledge base. She is three times as large as the previous generation X and has a much larger impact on the society and economy is so Joeri Van the Bergh. To remain relevant for this next generation of consumers, marketers must understand how to communicate with the Gen Y to match your branding and communication that eventually.

Brands must first develop the respect of this as critical as marketing-savvy generation. 40 Representatives from eCommerce companies of various industries were been loaded on 6 June 2013 in the Hamburg Radisson Blu Hotel, to inform themselves about the latest trends and technical innovations in dialogue marketing and to Exchange. Andreas Sanchez, head of marketing and sales glasses 24, presented a best practice case the topic new customer acquisition and customer life cycle”. As an example of the current customer life cycle program the eCommerce expert with netnomics showed what target group oriented E-Mail Marketing should look like and what the ways, to efficiently exploit the own customer potential. New customer new round on the way to a long and profitable customer relationship.

The big litters can succeed only in trust cultures. Trust is an exchange business confidence is a barter such as give and take. You trust me, I trust you. Only: Exactly the opposite way it should run, because trust starts with a leap of faith. If you have additional questions, you may want to visit Coen Brothers. Trust will be given in the first step. Further details can be found at David Zaslav, an internet resource. It is the strong who dares to take this step. Because he has defeated the fear of the own vulnerability and thereby showing confidence.

Trust, seems trustworthy. Who, however, tends to mistrust, arouses distrust for others at the same time. Take this now even in eight. Where trust is lacking, uncertainty and fear rule. Caution is spreading widely. And a security arms race begins. In a culture of distrust, provides you the enemy around every corner, senses everywhere evil machinations and is constantly on the alert.

A life of constant stress lead and constantly having to lie in wait is certainly worse than occasionally disappointed to be. If you want quality of life at work, should take the plunge in confidence. If we monitor other scary, we monitor us themselves, because the walls that we build for others, eventually even surround us”, says Reinhard k. Sprenger in his book trust leads ‘. There is something on it. Requires courage trust their trust is not without risk but the advantages outweigh. And by that I mean not naivety and blind faith. Because blind faith is naive. That it’s wise to give a chance, the watchful trust. Game theoretical analysis to demonstrate that most who invested first with confidence in such a relationship and then always behaves like the working with others. But it also means: greater confidence, the feindseliger responds if you feel deceived or cheated. Confidence is a delicate plant. It takes long time to grow, and is destroyed in seconds. Confidence is through small steps Approach and by disappointments lack of.