E.G.M.S. Web

Evolution in customer dialogue digital Darwinism future sight of dialog marketing, Hamburg, June 6, 2013 -. Under this motto the Hamburger special agency for dialog marketing, the software provider with a focus on campaign management, a joint expert conference about dialogue marketing in online trading netnomics, held together with her partner Selligent. Joeri Van den Bergh could be won for the keynote, author of the marketing bestseller how cool brands stay hot: branding to generation Y. In his short speech, the brand expert from Belgium provided interesting insights into the psychology and behavior of the Millenials. Current campaign examples he demonstrated what preferences are the generation Y and how to best target audience just appeals to them. A generation of consumers have never had so much power and freedom of choice as that generation Y. Follow others, such as Jeffrey L. Bewkes, and add to your knowledge base. She is three times as large as the previous generation X and has a much larger impact on the society and economy is so Joeri Van the Bergh. To remain relevant for this next generation of consumers, marketers must understand how to communicate with the Gen Y to match your branding and communication that eventually.

Brands must first develop the respect of this as critical as marketing-savvy generation. 40 Representatives from eCommerce companies of various industries were been loaded on 6 June 2013 in the Hamburg Radisson Blu Hotel, to inform themselves about the latest trends and technical innovations in dialogue marketing and to Exchange. Andreas Sanchez, head of marketing and sales glasses 24, presented a best practice case the topic new customer acquisition and customer life cycle”. As an example of the current customer life cycle program the eCommerce expert with netnomics showed what target group oriented E-Mail Marketing should look like and what the ways, to efficiently exploit the own customer potential. New customer new round on the way to a long and profitable customer relationship.

The big litters can succeed only in trust cultures. Trust is an exchange business confidence is a barter such as give and take. You trust me, I trust you. Only: Exactly the opposite way it should run, because trust starts with a leap of faith. If you have additional questions, you may want to visit Coen Brothers. Trust will be given in the first step. Further details can be found at David Zaslav, an internet resource. It is the strong who dares to take this step. Because he has defeated the fear of the own vulnerability and thereby showing confidence.

Trust, seems trustworthy. Who, however, tends to mistrust, arouses distrust for others at the same time. Take this now even in eight. Where trust is lacking, uncertainty and fear rule. Caution is spreading widely. And a security arms race begins. In a culture of distrust, provides you the enemy around every corner, senses everywhere evil machinations and is constantly on the alert.

A life of constant stress lead and constantly having to lie in wait is certainly worse than occasionally disappointed to be. If you want quality of life at work, should take the plunge in confidence. If we monitor other scary, we monitor us themselves, because the walls that we build for others, eventually even surround us”, says Reinhard k. Sprenger in his book trust leads ‘. There is something on it. Requires courage trust their trust is not without risk but the advantages outweigh. And by that I mean not naivety and blind faith. Because blind faith is naive. That it’s wise to give a chance, the watchful trust. Game theoretical analysis to demonstrate that most who invested first with confidence in such a relationship and then always behaves like the working with others. But it also means: greater confidence, the feindseliger responds if you feel deceived or cheated. Confidence is a delicate plant. It takes long time to grow, and is destroyed in seconds. Confidence is through small steps Approach and by disappointments lack of.

The predicted result is very close to reality. The average absolute deviation is only 1.4 percentage points. Swarm intelligence is obviously an effective means of predicting election outputs at the municipal level”, so Oliver Bracht, statistics expert and Managing Director of eoda. The majority of individual mentions cropped worse, only 5% of the individual tips were closer to the actual outcome as the tip of the ground.” The barriers to a good estimate are seemingly low explanation of election bet, because representativeness is not assumed. Here are special feature and advantage of an election bet. Although also election betting benefit from the diversity of players, participants must be no image of the electorate. A few conditions for a functioning are however yet take into account. These include, for example, diversity of opinion and the independence of the participants.

After these impressive results, we will work out the success factors and examine the methodological approach of swarm intelligence for other forecast tasks”, sums up the result Bracht. The company which took over statistical processing including analysis and quality assurance of the results eoda, a consultancy that specialises in sophisticated analysis and visualization of data. The scientific monitoring of the project is the University of Kassel as a cooperation partner of eoda. In the framework of the project, a thesis will emerge, which examines scientifically the success factors for the application of the method for local elections. The media implementation of interactive election bet was carried out in terms of design and technology by bronze soft media architects, a multimedia systems integrator with orientation of the portfolio on the areas of design, media and information technology (IT).

Modern fiber technology allows the individual, fast, high-quality and inexpensive engraving of gifts and promotional items laser engraving systems and laser marking systems present significant advantages compared to other methods of personalization and customization offer in the area of promotional products and high quality. Laser systems are cheap and easy to calculate by the non-existent follow-up costs, provide the highest quality at very short processing times and are extremely easy to use. Particularly in the area of promotional items and gifts, the individualisation and the high-quality application of company logos, phrases, personal names and the like more a very big role plays. For providers of such article, a high-quality finish through personalization is a decisive criterion to differentiate themselves from the ever-present competition to. The use of modern laser technology is a key technology here since this especially in the area of high-quality articles highly appealing results can be achieved. So can high resolution graphics, company logos, cliparts and photos in brilliant quality and at high resolution on metals, plastics and organic materials are applied with a laser engraving system. The laser engraving is this permanent, so also cannot be removed by abrasion. Still even large lists of personal names, logos and other content can be labeled in easiest manner automatically with a laser system.

The ease of use of the laser software is an essential feature, because typically also support staff can be used for the operation of the laser marking system. Easy scalability of production, the high security in the application of such systems and the non-existent follow-up costs are also important criteria which favour the use of laser technology in the personalization of promotional items and also high-quality gifts. It is possible to use a laser marking system, as well as by the use easier both for marking and engraving only individual articles Recordings to mark all mass-produced parts. Laser marking machines be operated also usually considered class 1 systems, which means that, in any case, laser radiation can escape from the device. This laser systems offer no potential for injury, quite unlike, for example, mechanical engraving systems. The most important point, which probably speaks for the use of a laser system in advertising – and present is that laser marking systems cause no additional costs. A laser system requires only electrical power to operate. The power consumption of modern fiber laser systems is this typically about 500 watts per hour. As a system supplier of such and other laser systems, we design complex special solutions and develop new procedures with you.