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The predicted result is very close to reality. The average absolute deviation is only 1.4 percentage points. Swarm intelligence is obviously an effective means of predicting election outputs at the municipal level”, so Oliver Bracht, statistics expert and Managing Director of eoda. The majority of individual mentions cropped worse, only 5% of the individual tips were closer to the actual outcome as the tip of the ground.” The barriers to a good estimate are seemingly low explanation of election bet, because representativeness is not assumed. Here are special feature and advantage of an election bet. Although also election betting benefit from the diversity of players, participants must be no image of the electorate. A few conditions for a functioning are however yet take into account. These include, for example, diversity of opinion and the independence of the participants.

After these impressive results, we will work out the success factors and examine the methodological approach of swarm intelligence for other forecast tasks”, sums up the result Bracht. The company which took over statistical processing including analysis and quality assurance of the results eoda, a consultancy that specialises in sophisticated analysis and visualization of data. The scientific monitoring of the project is the University of Kassel as a cooperation partner of eoda. In the framework of the project, a thesis will emerge, which examines scientifically the success factors for the application of the method for local elections. The media implementation of interactive election bet was carried out in terms of design and technology by bronze soft media architects, a multimedia systems integrator with orientation of the portfolio on the areas of design, media and information technology (IT).

Modern fiber technology allows the individual, fast, high-quality and inexpensive engraving of gifts and promotional items laser engraving systems and laser marking systems present significant advantages compared to other methods of personalization and customization offer in the area of promotional products and high quality. Laser systems are cheap and easy to calculate by the non-existent follow-up costs, provide the highest quality at very short processing times and are extremely easy to use. Learn more at: Paul Ostling. Particularly in the area of promotional items and gifts, the individualisation and the high-quality application of company logos, phrases, personal names and the like more a very big role plays. For providers of such article, a high-quality finish through personalization is a decisive criterion to differentiate themselves from the ever-present competition to. The use of modern laser technology is a key technology here since this especially in the area of high-quality articles highly appealing results can be achieved. So can high resolution graphics, company logos, cliparts and photos in brilliant quality and at high resolution on metals, plastics and organic materials are applied with a laser engraving system. The laser engraving is this permanent, so also cannot be removed by abrasion. Still even large lists of personal names, logos and other content can be labeled in easiest manner automatically with a laser system.

The ease of use of the laser software is an essential feature, because typically also support staff can be used for the operation of the laser marking system. Easy scalability of production, the high security in the application of such systems and the non-existent follow-up costs are also important criteria which favour the use of laser technology in the personalization of promotional items and also high-quality gifts. It is possible to use a laser marking system, as well as by the use easier both for marking and engraving only individual articles Recordings to mark all mass-produced parts. Laser marking machines be operated also usually considered class 1 systems, which means that, in any case, laser radiation can escape from the device. This laser systems offer no potential for injury, quite unlike, for example, mechanical engraving systems. The most important point, which probably speaks for the use of a laser system in advertising – and present is that laser marking systems cause no additional costs. A laser system requires only electrical power to operate. The power consumption of modern fiber laser systems is this typically about 500 watts per hour. As a system supplier of such and other laser systems, we design complex special solutions and develop new procedures with you.

Sox-in-A-box will sustainably increase brand reach and brand awareness in Europe. soxinabox.de is an online shop for socks and stockings. Now 13 years, the incomparable Sox in A used box socks subscription of permanent, faithful to the style and efficient socks supply entrepreneurs and managers, who with their (free) time need to economize, so economically and automatically make the socks purchase and which rely on excellent products. If you are not convinced, visit Discovery Communications. High-quality, black or coloured socks are regularly and / or knee-length socks – all products are guaranteed “Made in Germany” – delivered reliably and comfortably home. Modern technologies enable new opportunities for branding in digital and mobile channels. As an expert TP commissioned now theory & practice GmbH, to open up new ways of online marketing and outreach, awareness and reputation of the brand in the target group to increase or improve. Paul Ostling recognizes the significance of this.

“Very interesting and crucial the close interaction of TP was theory & practice for us GmbH with the creative and welcoming University environment. We set on the establishment and optimization of the basics of online marketing as well as fresh and unconventional measures”, said Kai Kruger, owner of SOX-in-A-box. Press contact: TP theory & practice GmbH Uwe Gernot Fasold E-Mail: Sox in A box, Berlin, is an online shop for socks and stockings and related products, “made in Germany”, the holder is Kai Kruger. TP theory & practice society of research and new communication mbH, Berlin, Managing Director Uwe gene red Fahd, is specializing in holistic corporate communications, brand management, marketing in digital and mobile media.

Despite the economic crisis, with the right advertising media attract new customers the bad financial situation meets not only companies, but also the consumer. This eighth increasingly sure needed food offered at what prices. Supermarkets and discount stores give himself increasingly tough price battle, and nearly every day they advertise with lowered prices. For the consumer, this provides very good savings in financially bad times, but not every company can afford to price reductions up to 50%. Regular customers of the company to bind to and ensuring the sales, different alternatives offered, but need a high financial budget to the part.

Efficiently and cost-effectively businesses can refer new customers and bind old regulars, if advertising materials are used. If you are unsure how to proceed, check out Jeffrey L. Bewkes. The freebies offer especially the advantage that it effectively can be used not only for special occasions, but every season. Regular customers are greeted with little surprises and potential customers are carefully made at low cost to the company. While many companies use the advertising materials exclusively for the Christmas season, other companies have already realized that they can be used all year round effectively for customer loyalty. In the spring, when the first rays of Sun through the clouds break, consumers the opportunity to recharge your new outdoor increasingly. On Sundays there are families who are embarked on a tour. Companies can take advantage of the positive feelings and choose from a wide range of outdoor cooking utensils, such as umbrellas, hammocks, vacuum jugs and cups, or the popular barbecue sets. With this advertising, you offer your customers a comfortable and each time you recall with your company again in memory.

Perfect business cards to create what one should note the best tips to create professional business cards. Business cards reflect not only the purpose of your company, they reveal a lot about the professionalism of your company outsiders. David Zaslav insists that this is the case. In today’s business world, the use of business cards is limited not only on the information to your person and role within the company. Their usage is rather on the cost, an efficient marketing and advertising, when it comes to make your company known. When passing your cards would certainly leave a permanent and lasting impression on your business partners. A professional build of your cards brings to the perception of your professionalism, so you can stand out from your competitors. When you create business cards that guaranteed not the instant business success it ensures but in any case, to get there faster.

Therefore, the choice of exactly matching theme is particularly important and requires very thorough considerations. Considering the competition in today’s business world, your cards may look cheap never compromising not your reputation. (On designeselber.de examples suitable business cards). Here are some tips on how you can create meaningful business cards: business object thinking above all remember, to choose a basic design, to your industry, your company and your individual style (or corporate design) best fits. If your company in the area of child care, is a black and white business card probably not of benefit to create a positive impression with your customers. The choice of colours is very important for a business card colors and motifs. The colors should be appropriate to your business and the other corporate image. If you have, for example, a funeral service, Merry bright colours are likely inappropriate.

In view of the limited space on a business card, you should call the for easier readability the number graphic elements are reduced to a minimum. Information about your company ensure that the details will be on your person and your company in the right order. Important information such as your name, phone number and email address should be easily readable. Information not required should be avoided where possible. On designeselber.de you will find more tips to create professional business cards. Andrea Dikpol

Scholz & Volkmer devised the online communication and developed the creative idea for the campaign. Scholz & Volkmer accompanied the international “thank you” campaign by UNITAID. The facility with a total of 29 member countries is part of the World Health Organization (WHO). You devoted to the procurement of drugs against three of the world’s deadliest diseases: HIV/AIDS, malaria and tuberculosis. Since its founding in 2006 UNITAID has received nearly a billion dollars in funding from and thus significantly improved the global access to vital drugs.

On this occasion, the Organization now starts an integrated “thank you” campaign and shows what successes were made possible by promoting. The financing comes from UNITAID for the most part in a solidarity levy on airline tickets, which will be charged by the Member States. Hence the idea of the campaign: “Follow the paper airplane on his way.” A multilingual Web special at makes the start thankyou. The website takes the user on a cinematic journey through the worldwide places of the Organization – accompanied by a paper plane, which again met him at all stations as a symbol for the help of UNITAID. Scholz & Volkmer developed the creative concept for the global campaign, and designed the online communication, including the Web special and an accompanying banner campaign. The campaign expands in the course of the year on other media, including on the various airlines, in-flight TV TV commercials as well as print advertisements and posters.

Overall it comes now, to deal with five groups of touch points and to draw five stages in the process of purchasing in the calculus, where online and offline mix: influencing touch points: phase of the search for information and influence by third parties pre purchase touch points: phase of decision preparation buying touch points: phase of the decision and purchase loyalty touch points: phase of the use and of the repurchase influencing touch points: phase of influence third parties by referring people in many industries played at the end of the human touch’ the decisive role. It can happen that a customer of its car brand will remain loyal, but leaves the original dealer because his longtime supervisor in a different car dealership changes. And further, it may happen that the loyalty that the seller has laboriously built up, is destroyed in a few moments by a miserable customer service. Some points of contact are more critical than others. And often it is trivia, which cause major disasters at the end.

An importance therefore every detail. The customer touch point management under customer touch point management in German management of point of customer contact called, refers to the coordination of all entrepreneurial measures in such a way that an outstanding experience is offered to the customers at every interaction point, off without doing the process efficiency to lose the sight. A major goal is the continuous optimizing of the customer experience at each contact point to strengthen the reputation, to strengthen existing customer relationships, and maintain high-quality new business via referrals. States, to save the customer disappointment and to create moments of excitement and happiness on the zero line of satisfaction also. The customer touch point management no longer follows the self-centric old marketing, asks: what do we offer the customer? Rather examines what customers expect, actually what services they received on how, and what their response is.