Posts Tagged ‘marketing campaign’

World Health Organization

Thursday, January 19th, 2017

Scholz & Volkmer devised the online communication and developed the creative idea for the campaign. Scholz & Volkmer accompanied the international “thank you” campaign by UNITAID. The facility with a total of 29 member countries is part of the World Health Organization (WHO). You devoted to the procurement of drugs against three of the world’s deadliest diseases: HIV/AIDS, malaria and tuberculosis. Since its founding in 2006 UNITAID has received nearly a billion dollars in funding from and thus significantly improved the global access to vital drugs.

On this occasion, the Organization now starts an integrated “thank you” campaign and shows what successes were made possible by promoting. The financing comes from UNITAID for the most part in a solidarity levy on airline tickets, which will be charged by the Member States. Hence the idea of the campaign: “Follow the paper airplane on his way.” A multilingual Web special at makes the start thankyou. The website takes the user on a cinematic journey through the worldwide places of the Organization – accompanied by a paper plane, which again met him at all stations as a symbol for the help of UNITAID. Scholz & Volkmer developed the creative concept for the global campaign, and designed the online communication, including the Web special and an accompanying banner campaign. The campaign expands in the course of the year on other media, including on the various airlines, in-flight TV TV commercials as well as print advertisements and posters.