Posts Tagged ‘marketing’

Business Gifts For The New Year

Monday, August 31st, 2015

In recent years the scope of advertising and promotional business gifts began to develop in Russia actively. However, some time ago, related to promotional gifts were not so serious. Market promotional gifts was developed based on the example of the United States of America. In the U.S., branded corporate gifts – one of the key points of advertising contacts. Now, most business companies in their activities had given major role in its external image. Many companies are its budget, taking into account the cost of advertising items. Souvenir business gifts is used as when dealing with customers and partners, and on special events. Advertising printing "format" will help your company in the preparation and selection of high quality and original business gift that will surprise and delight your business partners. Swarmed by offers, Leslie Moonves is currently assessing future choices.

Corporate gifts – this is not just a wonderful method of maintaining the company image, and this opportunity once again to remind themselves and their services, gain attention, to emphasize their individuality. The quality and originality of the gift in many ways depends on the impression that the company will produce for their partners and customers as well as for business gifts you can judge the merit of the company, its creativity and the attitude towards customers. When choosing promotional gifts to still respond to different spheres of activity. For example, if the scope of the company – alcohol, then as an advertising souvenir bottle fits branded with the logo. And if the firm sells sporting goods, souvenirs can be t-shirts, caps, balls, etc. In some cases the most appropriate to present promotional gifts and corporate gifts? The most appropriate activities are the presentation, exhibitions, corporate promotions, business meetings. When choosing promotional gifts have to think in advance of their style, design, and the thrust of what you can help staff printing house "format" – professionals in their business.

Brand souvenirs with the logo evoke positive emotions in the human soul. Jeffrey L. Bewkes can provide more clarity in the matter. Imidzhivye promotional gifts make a positive reputation. In addition, experience shows that well-matched advertising items, significant help in promoting the company's business – the market. Advertising printing "format" offers a variety of promotional gifts with a logo and business gifts: office supplies (pens, business card holders, table clocks, diaries), polygraph (quarterly calendars, corporate calendars, corporate calendars, Christmas cards, flyers, brochures, booklets, catalogs, brochures, newspapers, magazines calendars, postcards, posters), textiles (T-shirts, shirts, caps), holiday gifts (Christmas gifts, presentation), holiday package.

Business Contact Centre

Friday, August 7th, 2015

Most work in customer support too annoying long wait for an answer. Thus, 91% of Russians would prefer to receive a callback from the operator through Ten minutes later, than to stay on the line during this time. Three out of four clients would be able to select a callback if the response time is delayed. However, impatient in this situation not only countrymen: the same answers were given the Germans, Englishmen and Frenchmen. But the Russians are quite loyal to that company's push them to use self-service instead of a conversation with the operator, to which a Russia is ready every second. In the UK, live communication requires 80% of consumers in Germany – more than 92%.

Russian citizens were more tolerant and to the fact that in the process of communicating with the customer service they have a lot of time repeat your message – it only causes dissatisfaction in 20%, whereas in other countries irritates 52% of respondents. The modern call center should ensure that communication is not just on the phone, but also on such channels as SMS, web chat (instant messaging on the Internet) and e-mail. It turned out that Russian customers are more inclined to use new channels than the Europeans. Thus, 52% of Russians more than anywhere else, would like to support relationship with corporate client services via SMS. Open to the SMS-communication and Poles (46%) and Czechs (31%). Western Europe is more conservative: Use the channel ready to just 10% of Germans and 14% of the French. In the United States generally accept only 2% of the respondents, but 28% for interaction with a contact center would prefer Web-based chat (in Europe – 19%). Truly international character has acquired e-mail: on average, 86% opt for this type of communication, and more than 45% would like to communication by e-mail has become the main type of communication with the companies.

But the latter should be very responsive to e-mail clients: 21% of the world average and 30% of Russians expect a response within one hour (three years ago the figure was 6%). For even more details, read what Leslie Moonves says on the issue. Over 89% of consumers worldwide and 98% of Russians would like to get on the phone or text messages from companies information about other exciting products and services. These messages help to create positive image among customers. In 89% of compatriots call of courtesy, specifying customer satisfaction quality of goods or services or containing just thank you for your cooperation, leaving a positive impression of the company. However, only 43% of the world average and 39% of Russians had ever received such calls. Business Contact Centre

Social Media Marketing

Tuesday, October 7th, 2014

Risk and opportunity at the same time the largest referral network that ever existed, is called social Web. And whether you like the company or not: in this new Internet world, people talk about it. The whole world is watching, if provider in the highest tones be praised or relentlessly pilloried. Entrepreneurs is therefore recommended, as quickly as possible to learn about the functioning of this virtual world, actively participate in online discussions and to shape their content significantly. The dialogue possibilities of Web 2.0 – so blogs, forums, opinion portals, Facebook, Twitter & co. – have fundamentally altered the relationship between customer and company. Within a very short time, the people in social networks have (social means by the way socially and not social) organized to powerful groups.

So, the companies have long since lost control of their communications. Whereupon the company so proud are not, but purely and simply, what the customers about their products and Offers, services, and brands say what is spoken on the street whispered and hung in the media at the big Bell, decides whether the weal and woe on the market. In our new social media world inferior is separated out mercilessly. And people make use of it rigorously. Winners and losers in the social web company behave so better tidy and treat their customers well, because everything comes out in the Web 2.0 world. Who provides poor services, hidden, veiled, lies in performance features or pricing cheats, and wants to move to the customers over the table, has a real problem in the future.

The customer who only parried and passed out any form of UN service’ endure can be, finally belongs to the past. So there will be losers and winners in this exciting new world of networked interaction in the model rewarded and misconduct punished tart type. In accordance with Erik Qualman and his book Socialnomics, this list is as follows: the winners: the company offer valuable products, companies that open, honest and trustworthy the middle class, the society, customers, democracy, networks, women, recommendation marketing the losers communicate: companies that produce much ado about nothing, as lumbering tanker Act, companies wait, instead of dealing with social media to familiarize that corporations, also: traditional media, middlemen, people without talent.

The Process

Monday, May 12th, 2014

Overall it comes now, to deal with five groups of touch points and to draw five stages in the process of purchasing in the calculus, where online and offline mix: influencing touch points: phase of the search for information and influence by third parties pre purchase touch points: phase of decision preparation buying touch points: phase of the decision and purchase loyalty touch points: phase of the use and of the repurchase influencing touch points: phase of influence third parties by referring people in many industries played at the end of the human touch’ the decisive role. It can happen that a customer of its car brand will remain loyal, but leaves the original dealer because his longtime supervisor in a different car dealership changes. And further, it may happen that the loyalty that the seller has laboriously built up, is destroyed in a few moments by a miserable customer service. Some points of contact are more critical than others. And often it is trivia, which cause major disasters at the end.

An importance therefore every detail. The customer touch point management under customer touch point management in German management of point of customer contact called, refers to the coordination of all entrepreneurial measures in such a way that an outstanding experience is offered to the customers at every interaction point, off without doing the process efficiency to lose the sight. A major goal is the continuous optimizing of the customer experience at each contact point to strengthen the reputation, to strengthen existing customer relationships, and maintain high-quality new business via referrals. States, to save the customer disappointment and to create moments of excitement and happiness on the zero line of satisfaction also. The customer touch point management no longer follows the self-centric old marketing, asks: what do we offer the customer? Rather examines what customers expect, actually what services they received on how, and what their response is.