Corporate Seller
Professional assistance seems indispensable without external assistance the risk of failure is much greater than with the use of specialized third-party. According to a study by the Institute for SME research have 71 pct. all corporate seller in the experiments already a failure behind him. If further attempts are made, is questionable given the frustration it experienced. The reason is obvious and is for a business owner cannot easily comprehend. All an individual offer singularity is at any company however to a product for which there is a market and the market must be given we know what requires this. “This means that a complete range must be created a comprehensive description of the Objekts-, that the price-performance ratio must be (the purchase price), and that the goods company” is also adequately advertised.
A two-line or multi-line also display in a print medium is not regularly enough. As well as each consumer prior to the Buying a washing machine would like to obtain extensive information, is this all the more so for a corporate buyer, who at least invest a few million euro in individual cases with far-reaching consequences for its future existence. In addition is the correct sequence of measures must be observed and it is also necessary to become about the motives and expectations of corporate buyers in the clear, to respond adequately to (deliver what the market wants). There are to this topic only little useful publications appeared, including new a practical guide Advisor corporate sales”, in the whole German-speaking bookshops available or through. Hans-Peter GEMAR