Job Description
Thus, the optimal presence of a single body – the Council of Coordinators of marketing – which will develop solutions for both external and PR-inside activity. The agency, in this case can be said to represent the head office of the holding, as well as a consultant and coordinator. Coordinators assigned to the council in the following areas: drafting and implementation of plans of marketing and PR-activity holding company, their coordination with the activity of local companies, working in the field of intra-corporate PR; establishment of horizontal and vertical information flows, development of recommendations for the management holding company and local companies in the field of internal and external PR. It is essential that the relevant documents have been developed, supporting the rights and responsibilities of all participants in the process governing the council, as well as confirming the arrangements ('position on the council coordinator of marketing', 'Job Description: Coordinator of Marketing', etc.). This will help appropriate to avoid confusion.
The basic principles of operation should be: regular exchanges of information, accessibility of information to all board members, regular personal meetings. This last point is particularly important. It is desirable that at least some of these meetings was informal in nature. This can be accomplished through outreach or combine with training meeting – the board should become focal points as a team, otherwise would be difficult to achieve your goals. The meetings take place to exchange ideas and proposals to develop common plans, discussion of results of work done. It should be noted that not only allows you to make the right solutions, but also gives the consultant an opportunity to receive information about the status of first-hand, which greatly improves the quality of the recommendations issued.