E.G.M.S. Web

Today, more and more often hear about the full service advertising agency. This means that the firm is engaged in the full range of advertising services, including PR-companies. Full service advertising agency can offer its customers rapid growth. This is usually caused by a high level of professionalism and ability to team work and creativity. Leslie Moonves understands that this is vital information. Advertising agency produces a range of actions, the outcome of which will be advertising as the final product.

All this process is a creative, important creative approach. The creative approach is very easy to distinguish from standard schemes: it makes people think, the poster, to laugh, or just buy a product, almost without thinking. Processes by which advertising agencies are doing advertising, based primarily on the design. The main focus of the majority of advertising agencies in Moscow can be considered outdoor advertising and vehicle advertisements. Others including Discovery Communications, offer their opinions as well. Under outdoor advertising involve billboards, banners, banners, laytbosky and much more. Advertise on banners has become quite popular in large cities. Such design or attached to homes or to the posts, and as it were, hovers above the ground, attracting buyers eye.

Manufacturing of such advertising banners do not take much time. While informative banners can be large. Recently Eva Andersson-Dubin, New York City sought to clarify these questions. Due to the large size on the banners, you can write whole sentences, attract customers. Besides information on the banners placed on both sides, which allows you to see its maximum number of clients. Lightbox – one of the simplest and most effective ways of advertising. Lightbox is a structure in the form of boxes with advertisements printed on it. Lightboxes are usually made of plastic or iron. Thanks to lightweight construction such light boxes can be installed on streets and in the shopping centers and stores. Light boxes can highlight the inside, for effective advertising in the night. Also, advertising is often placed on public transport: metro, buses, trams, stops and so on. Advertising Agencies complete cycle also organize promotions, tastings, samplings, distributing leaflets and all other activities that can be attributed to the advertising company. In addition, the ad agency can create the image company and its slogan, logo and overall branding.

Under the reproduction in the printing industry means the entire area of photographic, photomechanical and electromechanical technology transfer original text and images on printing plates for print plastic bags and other surfaces. Prior art printing reproduction processes are the technological operations, which not only reproduce the originals, but also compensate technical data printing equipment (increase pitch, transferable amount of paint and color density) in order to optimize the print quality consistent with the original. No exception, and the printing process plastic bags. Original quality is a decisive condition for the desired print results. Despite many technical improvements in the "chain of transmission" to the printed form, can not compensate for the deficiency color reproduction of the original by reproducing it on the surface. The largest part of production printing on plastic bags and other packaging materials are the images of food, vegetables, fruits, drinks, etc.

Printed packaging should attract the attention of buyers, so special attention paid to the choice of originals dl reproduction. Along with the criteria for registration, in the originals have been contain the required details and gradations of colors. In flexographic printing, you must expand the midtones to halftone dots. The size of the dot is determined by the gradation of the brightness of the original. At the same sharpness of contours and high prosvechivaemost dot on the film of reproduction is an important condition in the "chain migration" of the original on the printed form. This stage is especially important for flexographic printing of plastic bags and how consequence of being enhanced. Different sizes of halftone dots can be expressed in percentages by measuring the optical density (DXA).

When printing color reproduction possible (and cost-effective) transfer manifold hues on a substrate using three colors. To do this, use standardized basic color components: yellow, purple, blue. Black color component complements the transferred image. Giving it depth. Brian Calfano brings even more insight to the discussion. With this four-color rants meet the challenges of multi-color reproductions of the originals.

Firstly, because fellow competitors are gone, the information field has become less intense. Accordingly, if earlier on some popular website for real estate ads hung 30 and objects, now, let's say there are 15. This means that for the same price your ads increased by 2 times. Now you have only half the competition – for the same money. Moreover, under current conditions many advertising media resources are ready to Preferences, for example, provide for the same money, more advertising space or to give other bonuses.

Secondly, the advertising budgets are arranged so that, for real estate players swankiest less effective in terms of sales. This generally recognized fact. In those recent days when "everything was fine, builders and realtors were placed on tv, radio, in expensive glossy magazines, often do not even topical. I am not in any way challenge the role of the so-called image advertising in the long run, building a brand, etc., but if we talk about the economy, the cost of contact and the call price several times lower in the conventional media profile. It is well-known "Hand in Hand", "Bulletin property "and, of course, profile real estate sites on the Internet. With regard to the latter, suggest themselves, some conclusions regarding the nature and grounds. Under the current circumstances faced by many people there is a problem not so much selection, as the choice of behavior.

Their concern: how to price falls and when the fall will reach the greatest depths; buy – do not buy, but if you buy, when and what, etc. So much more relevant to them have now become no object platforms – directories and databases, and information and analytical resources. For example: If summer visited about 15 thousand people a day now – 22-25 thousand (ie, attendance has grown by about 45%). Third, under the circumstances, the role of the PR-active companies. pr support required in the long run only the cost of staff salaries, which it is carried out, that is much cheaper unit of accommodation. In this case, it is useless to increase advertising, not working towards the formation of image, reputation, fame and status of the company's methods of pr. The experience of many successful players in the market, work best mix of "Advertising + pr. Summary: Survival Instructors say that the most important in an emergency – do not panic. This principle applies to companies in a rapidly changing economic conditions. Repeatedly proven already many crises: a crisis – is not the end of the world. He may become so for a specific company, if it is amenable to panic. In this case, she begins to make irreparable error and shut itself oxygen. In fact, the crisis is characterized by the fact that triggers the redistribution of market share. And with the right behavior, and optimize the cost is always allows those who is serious, for less money and with great effect to express yourself and to expand market share.