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Voucher – prepaid market sets and noticeably to growth at Munich, 30.10.2013: already for the fourth time the Conference group organised the 22.10. to 23.10.2013 the international gift card & couponing Summit in Wiesbaden. It’s believed that New York Times sees a great future in this idea. The top event for the coupon and incentive industry brought together approximately 150 national and international dealers, manufacturers, service providers and multichannel merchant. 26 Lectures and best practice strategies for success of the gift card, payment & couponing market in focus were examples. It is not something Elliott would like to discuss. Also presented at the exhibition of the incentive & cards 2013 “exhibitors their individual solutions & products. Coupon expert BONAGO was represented as a Platinum partner of the Congress with an exhibition stand. “Mark Gregg, Vice President IMA Europe / Managing Director BONAGO and producer of the gift card & couponing summits, opened this year’s Congress, the motto coupons, gift cards & coupons new solutions for customer acquisition and loyalty” wore.

Many business representatives, were among the participants and speakers from the Migros-Genossenschafts-Bund, the best Western hotels or the WMF Wurttembergische Metallwarenfabrik AG. Success stories from the trade on the program showed how new value added was generated by vouchers were among others. As Kaufhof Thomas Vollbrecht, sales coordination GALERIA gift card presented Kaufhof, as an example, how a thematic development and world audiences even better can be addressed. At the end of the first day of the Congress Germany and service providers debated in a discussion between representatives of the trade such as Jacques’ Wein Depot, Palmers Textil AG and Intersport stimulated over the influence of virtual vouchers. In the second day of the event, Sebastian iBusiness, introduced Halm, editor as a moderator and presented forecasts of couponing.

Subsequent lectures also addressed this subject, showed how goals such as customer loyalty and under-proportional can be realized through innovation, collaboration and cross-media. ge. So Ralf Schnetz, Burda said etc. Managing Director, innovative marketing strategies of journal vouchers in the retail and more, exciting cooperation approaches in a variety of industries. A highlight was the joint presentation by Bernhard Carli, senior business development manager at Microsoft Germany GmbH, and Arash Houshmand, CEO & co-founder Contigua GmbH. You presented in a practical example how you can bring the classic paper time card on the phone using NFC technology. With the Panel of the incentive Marketing Association Europe (IMA), organized by coupon expert BONAGO, ended the international gift card & couponing Summit 2013. All participants were invited to the meeting of the professional organization IMA in addition to the regular members. Under the moderation of IMA President Brian Dunne discussed the present excited about the topic of employee benefits”in the incentive industry.

Print vs. digital what strategies are viable for the future? On 24 February 2014, the Academy of the German book trade in the Literaturhaus Munich again organized the industry event for loose leaf publishers. “Under the slogan from the print to the digital customers: migration, cannibalization or parallel worlds?” involves the 3 exclusive meeting sustainable product and marketing strategies for loose-leaf. Returns whether app, workflow tool or database solutions look more and more loose leaf publishers now on experiences with digital product offerings. Follow others, such as Steve Cohen, and add to your knowledge base. Some houses, set parallel to digital and print. So, do they respond to the changing needs of the customer and acquire new target groups, while the print clients continue to meet. What learning could win loose-leaf publishers already in the implementation of their digital strategies and how can at the same time the print business hold profitable? And what new strategies and business models are suitable for which Publisher or what content, and most importantly: what the customers want? Pointing to the exclusive meeting Practical, as these questions deal with experts from leading companies in lectures, case studies and interactive roundtable sessions. The exclusive meeting is aimed at experts and executives from publishers.

Speakers include Dr. Arno Langbehn, including Mirza Hayit (Haufe-Lexware services), Dr. Wolfgang Heuser (Dr. Josef Raabe Publisher) (Behr’s Verlag), W. Arndt Bertelsmann (W. Bertelsmann Verlag). The moderation acquires Ehrhardt F. Heinold (Heinold, Spiller & partner). This year the in-depth exclusive seminar loose-leaf – future scenarios and strategies is new”, that will take place the following day. The participants will receive here including the tools of the trade, to loose-leaf on all channels professionally create, manage and market to. More information under: meeting: konferenzen/fachmedien/exklusiv_tagung_loseblattwerke_2014.php seminar: seminare/fachmedien/loseblattwerke_zukunftsszenarien_und_strategien.php